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What is the Salesforce Certified Pardot Specialist (SP23) certification?
Pardot is Salesforce’s marketing automation tool that helps businesses generate leads, automate marketing campaigns, track customer engagement, and align sales and marketing teams. It integrates seamlessly with Salesforce CRM, enabling users to manage and nurture leads through the sales funnel.
The exam is suitable for marketing professionals who manage Pardot accounts, implement automation processes, or are responsible for marketing strategies using Salesforce and Pardot. Typically, these individuals have a strong understanding of lead generation, nurturing, and marketing automation.
There are no formal prerequisites for the exam, but it’s recommended to have hands-on experience with Pardot and a good understanding of the platform. Salesforce offers online training and resources that will help prepare you for the exam.
The exam covers various topics, including:
Essentials of Pardot for Digital Marketers
TESTED 22 Dec 2024
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