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Salesforce Marketing Cloud is a platform for digital marketing automation and analytics, enabling personalized customer journeys through email, mobile, social, web, and more.
A Marketing Cloud Developer designs, develops, and maintains solutions in Salesforce Marketing Cloud, focusing on custom scripting, API integrations, and platform configurations.
Yes, knowledge of AMPscript, SSJS, and APIs is essential for tasks like scripting, integrations, and automating marketing processes.
The exam fee is $200, plus applicable taxes.
The exam consists of 60 multiple-choice/multiple-select questions.
You need a score of 67% to pass.
APIs enable integration of Marketing Cloud with external systems to automate processes and data exchange.
A Data Extension is a table within Marketing Cloud where you can store data for campaigns and personalization.
Industries like retail, healthcare, financial services, and tech actively seek Marketing Cloud Developers.
Salaries vary by region, but the average annual salary is around $90,000–$130,000.
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TESTED 21 Dec 2024
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