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This exam evaluates your ability to implement Marketing Cloud solutions, including understanding customer requirements and creating scalable, maintainable solutions that fulfill business needs.
While not mandatory, Salesforce recommends having hands-on experience with Marketing Cloud and being a certified Marketing Cloud Email Specialist before attempting this exam.
The exam includes 60 multiple-choice questions with a time limit of 105 minutes. The passing score is 67%.
The exam covers seven domains: Discovery, Journey Builder, Data Management, Channel Management, Content Builder, Marketing Cloud Account Configuration, and Analytics.
The Discovery phase identifies client objectives, audience needs, data sources, and technical requirements to tailor a solution that meets business goals.
Use interviews, workshops, and questionnaires to gather insights into business needs, pain points, and desired outcomes.
Focus on audience segmentation, data sources, automation requirements, and success metrics.
Requirements should be categorized into must-have, should-have, and nice-to-have features based on business impact and feasibility.
Journey Builder enables the creation of personalized, multi-channel marketing campaigns that respond dynamically to customer behavior.
Entry sources include data extensions, API events, CloudPages, and Salesforce Data events.
Use A/B testing, dynamic content, and real-time triggers to enhance customer engagement.
Decision splits allow you to route customers through different paths based on data attributes or behavior.
Automation tools like Automation Studio streamline processes like data imports, segmentation, and email sends, reducing manual effort.
TESTED 22 Dec 2024
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